1MH

I was at the KLIA last Saturday and the advertisement of Malaysian Hospitality (MH) really impressed me.


With aspirations of becoming a world champion in the airline industry over the next five years, MAS is spending RM8mil to RM10mil for its MH campaign to refresh and reposition the brand.


Communication senior general manager Indira Nair said like any other brand, MAS has to be dynamic.


The campaign, which is part of MAS' business transformation plan, aims at giving customers a seamless and hassle-free travel experience that is imbued with graciousness and warmth.


When customers talk about hospitality, they are looking for the basics. They want to feel important, be treated well and with respect.


“We believe we need to treat every passenger as we would treat a guest in our own homes,” Indira said.



Great campaign!

Comments

  1. Ken WooiSeptember 21, 2009 at 11:35 PM

    the last time i took a plane was in 2003 =(

    kenwooi.com

    ReplyDelete
  2. ShawnSeptember 22, 2009 at 12:18 AM

    Yo wenn, I'm real happy for you and all and Imma let you finish, but a hospital has got the most adequate hospitality of ALL TIME!

    ReplyDelete
  3. sjaneSeptember 22, 2009 at 12:40 AM

    yeap agree with kayne.. hahaha.. but taylor is the best! haha, taylor all the way!

    ReplyDelete
  4. AnonymousSeptember 22, 2009 at 4:04 AM

    Great project, wishing success to this.

    ReplyDelete
  5. linaSeptember 22, 2009 at 5:27 AM

    Didn't even notice this advertisement at KLIA. So not very observant of me! LOL

    ReplyDelete
  6. JeanSeptember 22, 2009 at 6:30 AM

    hard to say gdbye? so sad..

    ReplyDelete
  7. amycheahSeptember 22, 2009 at 8:21 AM

    A campaign without an action still is "no use" leh...hehehehe

    ReplyDelete
  8. AyieSeptember 22, 2009 at 8:27 AM

    hard to say goodbye...true

    ReplyDelete
  9. khengsiongSeptember 22, 2009 at 8:55 AM

    MAS should first fix its balance sheet. The airline did record a profit in the last quarter, but the money came from jet fuel hedging.

    ReplyDelete
  10. Shingo TSeptember 22, 2009 at 12:13 PM

    Nice campaign. Hope they back it up with some real service.

    It's about time our Malaysia Airlines join the top notch in terms of service. Go go!

    ReplyDelete
  11. Pietro BrosioSeptember 22, 2009 at 1:11 PM

    Nice campaign indeed. A kind treatment of the passengers is always valuable.

    ReplyDelete
  12. foongpcSeptember 22, 2009 at 2:33 PM

    I hope their campaign will be successful. As a customer, we would sure like to be treated well and with respect : )

    ReplyDelete
  13. TekkausSeptember 22, 2009 at 3:54 PM

    This is very important for a company's viability right? So the MH campaign has to work! If not it will be just another wasted project. :)

    ReplyDelete
  14. LittleLambSeptember 22, 2009 at 6:43 PM

    this one definitely paid post..haahahha they hv indeed improved, but i think they can even be better..

    ReplyDelete
  15. wennSeptember 22, 2009 at 8:01 PM

    it's a good campaign..it will definitely work..just a matter of time..

    ReplyDelete
  16. DenesaSeptember 22, 2009 at 9:03 PM

    Definitely a good campaign and with efforts, it will be a success.

    ReplyDelete
  17. TchingSeptember 22, 2009 at 9:15 PM

    Hope they really walk the talk...

    ReplyDelete
  18. Borneo FalconSeptember 23, 2009 at 5:29 PM

    The airport looks pretty empty compare to LCCT. I miss KLIA. Have not been there for ages now. Mostly use LCCT nowadays

    ReplyDelete
  19. PeteSeptember 23, 2009 at 7:33 PM

    Opps, I thought 1 Megahertz ..LOL!

    ReplyDelete
  20. wennSeptember 23, 2009 at 7:36 PM

    ya..actually i only agree with the phrase..it's hard to say goodbye..

    ReplyDelete

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