1MH

I was at the KLIA last Saturday and the advertisement of Malaysian Hospitality (MH) really impressed me.


With aspirations of becoming a world champion in the airline industry over the next five years, MAS is spending RM8mil to RM10mil for its MH campaign to refresh and reposition the brand.


Communication senior general manager Indira Nair said like any other brand, MAS has to be dynamic.


The campaign, which is part of MAS' business transformation plan, aims at giving customers a seamless and hassle-free travel experience that is imbued with graciousness and warmth.


When customers talk about hospitality, they are looking for the basics. They want to feel important, be treated well and with respect.


“We believe we need to treat every passenger as we would treat a guest in our own homes,” Indira said.



Great campaign!

Comments

  1. the last time i took a plane was in 2003 =(

    kenwooi.com

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  2. Yo wenn, I'm real happy for you and all and Imma let you finish, but a hospital has got the most adequate hospitality of ALL TIME!

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  3. yeap agree with kayne.. hahaha.. but taylor is the best! haha, taylor all the way!

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  4. Great project, wishing success to this.

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  5. Didn't even notice this advertisement at KLIA. So not very observant of me! LOL

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  6. A campaign without an action still is "no use" leh...hehehehe

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  7. MAS should first fix its balance sheet. The airline did record a profit in the last quarter, but the money came from jet fuel hedging.

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  8. Nice campaign. Hope they back it up with some real service.

    It's about time our Malaysia Airlines join the top notch in terms of service. Go go!

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  9. Nice campaign indeed. A kind treatment of the passengers is always valuable.

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  10. I hope their campaign will be successful. As a customer, we would sure like to be treated well and with respect : )

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  11. This is very important for a company's viability right? So the MH campaign has to work! If not it will be just another wasted project. :)

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  12. this one definitely paid post..haahahha they hv indeed improved, but i think they can even be better..

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  13. it's a good campaign..it will definitely work..just a matter of time..

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  14. Definitely a good campaign and with efforts, it will be a success.

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  15. Hope they really walk the talk...

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  16. The airport looks pretty empty compare to LCCT. I miss KLIA. Have not been there for ages now. Mostly use LCCT nowadays

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  17. Opps, I thought 1 Megahertz ..LOL!

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  18. ya..actually i only agree with the phrase..it's hard to say goodbye..

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