I was at the KLIA last Saturday and the advertisement of Malaysian Hospitality (MH) really impressed me.
With aspirations of becoming a world champion in the airline industry over the next five years, MAS is spending RM8mil to RM10mil for its MH campaign to refresh and reposition the brand.
Communication senior general manager Indira Nair said like any other brand, MAS has to be dynamic.
When customers talk about hospitality, they are looking for the basics. They want to feel important, be treated well and with respect.
“We believe we need to treat every passenger as we would treat a guest in our own homes,” Indira said.